Slow response
Someone enquires while you're working. By the time you call back, they may already be speaking to somebody else.
FOR UK HOME-IMPROVEMENT BUSINESSES
I run the Meta Ads that bring the enquiries in, and build the system that wins you more work.
A promising lead can still disappear if the response is slow, the quote isn't followed up or nobody can see which adverts are producing valuable opportunities.
Someone enquires while you're working. By the time you call back, they may already be speaking to somebody else.
A quote gets sent, but there is no consistent process for checking back at the right time.
You can see cost per lead, but not which enquiries become genuine opportunities, quotes and booked work.
Four stages, one system. Each hands over to the next automatically, so an enquiry never stalls because somebody was busy.
The lead-to-job journey
IllustrationEvery stage is measured, so you see cost per enquiry, quote and job won—not just cost per lead.
I run focused Meta campaigns around the services and locations your business actually wants to grow.
Every new enquiry receives an immediate acknowledgement while you are alerted to follow up personally.
Track each enquiry through contact, quote and booking, with reminders when an opportunity needs attention.
See which enquiries become genuine opportunities, quotes and jobs, then use that evidence to improve the offer and targeting—not simply chase the cheapest form submissions.
Built once around your business, then run and improved every month.
Most agencies launch in week one and burn your budget learning your business. The first week goes on research instead — your customer reviews, your competitors' ads, your local market and how enquiries reach you today — all compiled into a workshop on day 8, where we agree the strategy together. From there the campaign, the CRM and the automated workflows are built alongside each other, so by day 30 you have live ads, every enquiry answered and a dashboard tracking the whole journey.
This first week is for my research. I work through your reviews, your competitors and your ad history myself, and pull in what your team knows from dealing with customers. Everything I find feeds straight into the workshop.
This is where we sit down together. I take you through everything I found - the competitor patterns, the audience insights, the gaps worth owning - and we shape the strategy as a team. Nothing goes live until you've signed it off.
Within 72 hours of the workshop your campaigns are live and the CRM, automated workflows and dashboard are switched on with them. From there we work the improvement cycle together - I manage the strategy, optimisation and creative direction, you stay close to the numbers, and every fortnight we review where to push next.
You get a live reporting view, refreshed every day. See Meta Ad spend, cost per lead and top-performing creative alongside how many leads came in, how quickly they were answered and how many became booked work.
I'm George, a London-based consultant. I build the campaigns and the systems behind them, and I'm the person you deal with throughout.
If I don't believe the channel or your current offer is right for your business, I'll explain why during the Free Review.
I take on three businesses at a time so each one gets proper attention while the campaign and the system behind it are built and improved.
A free 30-minute review. We'll look at how you currently generate and handle enquiries, what local competitors are running, and whether Meta Ads and a better follow-up system could help.
It's a conversation rather than a pitch. We'll work out whether the system is right for your business and whether we'd make a good partnership.
Having trouble with the calendar? Open the booking page.
We'll spend 30 minutes looking at how you currently generate and handle enquiries, what local competitors are running and whether Meta Ads are suitable for your business.
No. The ads generate the enquiry, but I also build the systems that give that enquiry the best possible chance of becoming a booked job.
Not necessarily. Depending on the campaign, enquiries can be captured through a focused landing page or Meta's own forms and then sent into the same follow-up system.
I'll review what you already have before recommending another system. The aim is to create a clearer process, not replace technology that is already working.
No responsible advertiser can guarantee specific results. The goal is to build a measurable process, test the offer, and improve it using real enquiry and job outcomes.
You work directly with me.