New enquiries
coming in,
week after week.

Paid Meta Ads for independent local businesses. I start where most agencies don't - your competitors' campaigns, your customer reviews, your local market - then work with you to shape it into a strategy built on our proven ACR method.

The ACR Method Phase 1 of 3
i

Attract

Facebook and Instagram ads built to reach high-intent customers within your local area.

ii

Capture

Lead capture designed to turn interest into new enquiries, instantly.

iii

Retain

Retargeting, repeat offers and seasonal campaigns that keep customers coming back.

THE FIRST 30 DAYS

A week of research
before a single pound
is spent.

Most agencies launch in week one and burn your budget learning your business. The first week, we do deep research instead - analysing your customer reviews, your competitors' ads and your local market - all compiled into a workshop on day 8. There we align and build the strategy together. By day 30 you have live ads and a dashboard to track exactly how they're performing.

Days 1-7 · Discovery

Where the strategy actually comes from

This first week is for my research. I work through your reviews, your competitors and your ad history myself, and pull in what your team knows from dealing with customers. Everything I find feeds straight into the workshop.

  • Current Meta Ads account audit
  • Customer and competitor review analysis
  • Competitor ads via Meta Ad Library
  • Historic ad performance audit
  • Sales and customer insights from your team
Day 8 · Workshop

Every finding from discovery, on the table - in one session

This is where we sit down together. I take you through everything I found - the competitor patterns, the audience insights, the gaps worth owning - and we shape the strategy as a team. Nothing goes live until you've signed it off.

  • Walk through every research finding
  • Agree the customer we're targeting
  • Agree the offer and creative direction
  • Sign off on campaign architecture
  • Set the metrics that matter
Day 9 onwards · Live

Campaigns live. The ACR cycle begins

Within 72 hours of the workshop your campaigns are live, dashboard up the same day. From there we work the ACR cycle together - I manage the strategy, optimisation and creative direction, you stay close to the numbers, and every fortnight we review where to push next.

  • Campaigns live within 72 hours of the workshop
  • Live client view, updated daily
  • Weekly optimisation cycles, fortnightly creative refreshes
  • A Loom walkthrough of your numbers each cycle
  • Direct WhatsApp for anything urgent
THE METHOD

Three phases.
One compounding system.

Most business ads chase the quick click - cheap, one-off, gone by next week. The ACR Method is built for the opposite: the customer who enquires, comes back, and refers their friends.

Attract the right people. Capture them where they already are. Retain them long enough to compound.

A

Attract

Facebook and Instagram ads built to reach high-intent customers within your local area

C

Capture

Lead capture designed to turn interest into new enquiries, instantly

R

Retain

Retargeting, repeat offers and seasonal campaigns that keep customers coming back

LIVE CLIENT VIEW

Your dashboard,
updated daily.

Every business I work with gets a live reporting view, refreshed every day. Cost per lead, ad spend, top-performing creative, and the decisions I'm making this week. No monthly PDFs. No surprises.

Open it on your phone whenever you want. Everything I can see, you can see.

live.gthomas.co / your-business Live
Live reporting dashboard for a local business showing cost per lead, ad spend, leads and creative performance, updated daily
George Thomas
WHO YOU'RE WORKING WITH

One consultant.
Not a junior at
an agency.

I'm George - a London-based Meta Ads consultant working exclusively with UK local businesses. Discovery, strategy, creative direction and live campaign management all sit with me. No account managers, no handoffs to a junior, no quarterly reviews where you meet someone new.

London-based UK Businesses Only Local-market focused Direct contact
WHAT'S INCLUDED

Everything to run
paid social for your
business.

One monthly fee covers running, strategy, reporting and refinement. Creative is built from the content your team is already producing; I set the strategy for what's needed and know exactly what will convert.

Running of the Meta Ads

Daily account management. Campaign launches, audience tweaks, budget shifts, and bid adjustments - handled directly by me.

Creative Strategy

Direction for the content your team is already producing. What to shoot, in what format, with what hook. Every ad reviewed and refined before it goes live.

Reporting & Analysis

Live client view updated daily. Weekly Loom walkthroughs of what's working, what isn't, and where the budget is going next.

Refinement

Weekly optimisation cycles. The campaigns that work get more budget; the ones that don't get killed fast. Always improving.

BOOK A CALL

Pick a time
that suits you.

30 minutes, on Zoom. We'll look at your current ads, where the spend is going, and whether paid social is the right move for the next quarter.

  • Free, no obligation
  • 30 minutes on Zoom
  • Loom audit of your current Meta Ads back within 48 hours - yours to keep either way
CURRENT AVAILABILITY

Three clients for Q3.
Then the books close.

I take three clients each quarter. Not because it sounds exclusive - because the discovery and the daily account work I run for every client can't be done at scale. If the email landed and the timing is roughly right, the conversation to have is now, before the intake closes.

2 of 3 slots open

Book a 30-min call